Identity application request

1Introduction
2Your contact details
3Identity details
4Identity deliverables
5Review your responses and submit

Introduction

This form helps us, the Brand and Strategy team, understand what you’re hoping to achieve so that we can best support you. Please make sure you read our Creating new identities guidelines before completing this form.

When filling in the form, please provide as much information as you can.

Before you start, please prepare the following:

  • contact details
  • identity details
  • identity deliverables.

Response time

We aim to give you an initial response within 5 working days.

Please note, depending on the scope of your request, we may need slightly longer to discuss. We will let you know if this is the case.

Scope and costs

Please be aware that the Brand and Strategy team cannot cover all the costs related to your project.

Depending on the scale of your identity work, a budget may be required to:

  • Register any new approved trademarks with our colleagues in Legal Services.
  • Work with 1 of the agencies on the Creative Services Roster.

Additional information and help

If you have any questions or need support completing the form, get in touch with us: brand@arts.ac.uk.

Privacy Notice

Please read UAL's Privacy Notice at arts.ac.uk/privacy-information 

Privacy Notice agreement(Required)

Your contact details

Identity details

What are you hoping to do?(Required)
What exactly are you hoping to do? Please provide as much context as you can.
Think about what you’re trying to achieve by having a new identity or developing an existing one.
Who is the target audience for this identity?(Required)
Select all that apply
Where will the identity be used?(Required)
If your identity includes a logo that will be used externally, please select all the territories where it will be used. This is to ascertain whether we will need to consider any new trademark registrations
What budget do you have available for this work?(Required)

Timings

We can work with you to develop an achievable timeline. Please provide any specific deadlines or milestones that have been set.

Proposed delivery of the new identity(Required)
Proposed launch of the new identity(Required)

Identity deliverables

As part of this identity request, we will work with you to establish key deliverables. Please share with us the deliverables you think you’ll need based on your current plans.

Which brand identity elements do you think you’ll need?(Required)
Where do you think you will use your identity?(Required)

Review your responses and submit

Please review your responses and submit your entry at the bottom of the page.

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