This is an application to have your products or work sold in not just a shop (both online and in store).
Please complete all relevant fields fully and submit before the deadline which is Monday 2 March 2026, 10am.
Depending on how far along you are in your business or practice, there are 2 routes to apply. Please read below and complete the route that is most relevant to you:
Apply through this route if you have not sold to retailers before via wholesale nor have any current stockists. This route also applies to you if you have:
Please complete the following no later than Monday 2 March 2026, 10am:
Apply through this route if you have sold to retailers before via wholesale.
This route applies to you if you have:
If there are any barriers to your participation in this event or you have access requirements you wish to discuss, please contact us by our email notjustashop@arts.ac.uk in advance, we'd be happy to talk with you.
The University of the Arts London (UAL) collects the personal data you provide in this form to enter you into the product open call application and to consider your work to be sold in not just a shop. If selected, your data will be published on our website and other social media platforms as the maker of the product. Processing of your personal data is necessary under GDPR basis Art.6(1)(b) ‘necessary for the performance of a contract’.
If you choose to provide information about your health to provide reasonable adjustments and other support for those declaring a disability, we process this under GDPR Art.9(2)b ‘necessary for carrying out obligations in the field of social protection law’
If you are not an existing client, and as part of your application you may have shared information about your business, this data will be shared within our annual HEBCI submission, after which we will delete your data.
Successful applicants' personal data will be retained for the duration of the competition and as long as you remain a client of ‘not just a shop’ plus 6 years from when you cease to be our client before being deleted.
For other information about UAL and your rights over personal data, go to arts.ac.uk/privacy-information.
The government states that if you are on a Student Route Visa (Tier 4) you cannot be self-employed, which means unfortunately we are unable to sell your work through not just a shop. See other ways you can engage with us at Selling your design products and artwork.
Your 8-digit Student ID number will be similar to: 12345678 or ABC12345678
Careers and Employability is researching how many UAL students and recent graduates become self-employed. This information is being collected for UAL’s self-employment monitoring and has no impact on your application.
Apply through this route if you have not sold to retailers before via wholesale nor have any current stockists.
This route also applies to you if you have:
Please upload your video to Youtube or Vimeo and share the link with us here.
This should be a non-stylised video taken on your phone or device, that is no longer than 1 minute long It should not include graphics, music or animation.
You will not be assessed on the style of the video. What is important is to include as much information as possible on the products/ artwork. They should be clearly seen in good lighting with minimal background distraction.
Please see our website for further information on how to create your video and what to include https://www.arts.ac.uk/about-ual/not-just-a-shop
Video privacy settings
Please check that your video privacy settings will allow us to watch your submission.
Please upload a PDF showing images and a short description of each product / artwork.
If you have any barriers to submitting your work in this way, please reach out to us at notjustashop@arts.ac.uk and we can support you in your application.
The selection panel will run in the following way:
Stage 1: Your work will be considered against the eligibility criteria by the not just a shop team.
Stage 2: If you meet the eligibility, your submission will go through a pre-selection by at least two members of the selection panel. They will assess whether it will go through to stage 3.
Stage 3: We will get in touch with you to let you know if you have gone through to stage 3, and invite you to deliver your work to not just a shop to be viewed by the panel in person*
*See conditions below for both UK and international applicants.
Stage 4: If you have not been successful in the pre-selection stage, you will have the chance to request feedback from the panel. It can be rare to receive feedback in the professional world, so we encourage you to request it as it may help with future applications, improve your business or work out the next steps.
*Terms and conditions of delivering work in person
If you are UK based:
If you are outside of the UK you have 2 options to present your work:
Date | Action
2 March 2026: Deadline for submission
4 March 2026: Eligibility outcome sent via email (Route 1 and 2)
11 March 2026: Outcome of pre-selection sent via email (Route 1 and 2).
25 March 2026: Delivery of products to not just a shop for Route 1 for selection panel (conditions apply for international applicants)
27 March 2026: Selection panel for Route 1 and Route 2 applicants
7 April 2026: Outcome of selection panel sent via email
Should your products be accepted you will be asked to submit a head shot, a short bio for your maker profile and additional high-resolution images of your products and making/process/studio shots for marketing purposes.
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